WORKS

IFA 2022 Exhibition Panasonic（Booth） 【Public events - Displays】

Space Promotion

2022

This is the Panasonic booth at IFA 2022, the world's largest consumer electronics show, held in Berlin for the first time in three years due to the spread of the new coronavirus infection.

In thinking about the displays concept design in the post-corona era, we will embody the changes in lifestyles and values due to the corona disaster and Panasonic's major policy GREEN IMPACT in the spatial concept design, while designing and construction with as little loss as possible. The space was concept design mainly with light and fabric. As a result, we have achieved a carbon footprint that is 70% less than in FY2019, and the fact that CO2 reductions in materials such as wood and iron in particular and logistics have appeared as large numbers is an indication of how events and displays should be in a post-corona society. I think that it has become a form of throwing a stone.

CREDIT

CLIENT：
Panasonic Corporation
ACCOUNT：
Makie Ono
DIRECTION：
Youichi Miura
WORKS TOP

Other Space Promotion works

11 Solutions from NOMURA MEDIAS

  1. Planning

    After understanding our clients’ ideas and analyzing the issues they face, we put forward wide-ranging ideas from concept creation through to detailed plans and content proposals.

  2. Design

    We create spaces and content that express and embody our clients’ ideas.

  3. Layout

    We create technical drawings and specifications that give concrete form to how the client's ideas are expressed in the design.​

  4. Production and
    Construction

    With the right knowledge and judgment, we bring projects to fruition by managing production and construction with commitment to quality, safety, and the environment.​

  5. Product Development

    We research consumer needs, then plan and develop products they are looking for while aligning with the concept and vision behind the space.​

  6. Sales Promotions and
    Promotional items

    We plan and create sales promotion tools and promotional items that inspire action by consumers.​

  7. Maintenance

    To provide experiences and productions that offer safety and peace of mind, we perform regular maintenance, inspections, repairs, and equipment replacement.​

  8. Event Organization

    To maximize the impact of events, we plan and implement everything from creating spaces to attracting customers and providing customer service support.​

  9. Store Operation

    We create sales spaces rooted in each store’s concept and manage day-to-day operations with its worldview at the center.​

  10. Content Design

    We plan and create original content to support our clients’ businesses.

  11. System Devices

    We build and install various production system devices to support the implementation of digital content.

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