Limited-time sale of sustainable shaved ice using non-standard fruits at "Daikanyama Soryosai 2025"
Announcements
Nomura Medias and the lounge "Anjin" at Daikanyama T-SITE (Shibuya-ku, Tokyo) will sell sustainable shaved ice made from surplus fruit that was scheduled to be discarded, crafted into an original syrup, for two days only on Saturday, September 27, and Sunday, September 28, 2025.
This shaved ice sale is being held at the "Daikanyama Soryo Festival 2025" taking place at Daikanyama T-SITE, by Nomura Co., Ltd.'s research and development organization " Future Creation Research Institute ” proposes “ Sustainable Festival " implemented as part of. There are two flavors, mango and strawberry, and the Food Loss group of the Nomura Medias Social Good Council worked together with Anjin to create the syrup.
During the Soryo Festival, various events are held at Daikanyama T-SITE, including a lively "En" (connection) fair where unique shops and people gather, a "Small Fireworks Display" where hearts connect without words, and talk events that expand new interests and one's world, connecting to society and new scenery. Please take this opportunity to visit us.
■Event Outline
[Event Name]
Daikanyama Soryo Festival 2025 ( https://store.tsite.jp/daikanyama/souryousai/）
【Venue】
Daikanyama T-SITE (16-15 Sarugaku-cho, Shibuya-ku, Tokyo)
[Organizer]
Daikanyama Shopping Association, Daikanyama Soryo Festival Executive Committee
[Event Period]
September 20 (Sat) - September 28 (Sun), 2025
*Shaved ice sales are for 2 days from September 27 (Sat) to September 28 (Sun) / 11:00-20:00 each day
(Sales may end early depending on availability)
■ About the Nomura Medias Social Good Council
At Nomura Medias, we have launched and are operating the "Nomura Medias Social Good Council" to support the voluntary awareness and actions of employees that lead to social contribution and corporate value creation through business activities.
The council is divided into four groups: "Waste Material Utilization," "Food Loss," "Creative Social Utilization," and "Project Development with Textile Trading Companies." The Food Loss group operates under the theme of "Saving food while having fun." To contribute to food loss reduction while enjoying delicious food, they are spreading environmentally friendly proposals starting from familiar, everyday steps.
Please check the PDF for details such as the activities of each group.