この場所にしかない輝きと体験を。 ＫＩＴＴＥ名古屋が願いを込める クリスマスプロモーションの軌跡

'KITTE Nagoya,' a commercial facility that conveys the charm of Nagoya, bringing together unique restaurants and shops offering high-quality items. Its symbol is the atrium, which welcomes visitors and serves as the center of movement within the building. It is an open, multi-story space from the first to the third floor, with a ceiling height of approximately 17 meters. Benches are also installed, where people can be seen waiting for others or taking a break between shopping. Despite its location directly connected to Nagoya Station, it is slightly removed from the hustle and bustle of the station front, exuding a calm atmosphere.
This atrium is also utilized as an event space, hosting various events throughout the year. Among them, the Christmas event is one we put special effort into.
Yusuke Furuya of JP Building Management Co., Ltd., which operates KITTE, explains the reason: "The Christmas season is a great opportunity to attract visitors who don't normally use KITTE Nagoya. We want them to become fans during this time. However, there are many facilities in the vicinity exhibiting wonderful Christmas trees, so we always aim to differentiate ourselves by creating trees and decorations that are unique to KITTE Nagoya."
Therefore, in recent years, general fir trees have not been adopted, and creative decorations taking advantage of the atrium's high ceiling have been deployed.
NOMURA MEDIAS has been in charge of KITTE Nagoya's Christmas decorations for three consecutive years since 2023.
In 2023, fabric dyed with unused ingredients was adopted. The symbol tree "Delight Tree," with its beautiful natural colors, adorned the atrium space with a gentle light. In 2024, the "SYNC LINK TREE" was installed, allowing visitors to change the tree's color through digital devices. This interactive giant tree attracted attention.
And in 2025, abandoning the stereotype that "Christmas means a tree," we deployed a dynamic aurora illumination. A magical production, just like a Christmas miracle, welcomed visitors.
In addition, incorporating the latest AI technology, when people ring handbells installed in the second-floor passageway, the AI analyzes the tones and diagnoses "your unique color." The interactive installation, where the entire aurora changes to that color, attracted attention, and many people stopped to enjoy their own personalized Christmas illumination.
"The concept of KITTE Nagoya is 'Nagoya's essence and newness.' NOMURA MEDIAS provides challenging and new Christmas proposals every year. We are always surprised by the content, so we look forward to their proposals," said Mr. Furuya.

In 2024, under the theme "SYNC LINK CHRISTMAS: A Christmas Where Lights Connect," we proposed a Christmas event that emphasized the visitor's "experience."
The key item used, "SHAKE SYNC," is a block-shaped educational toy that changes color when shaken, and its unique feature is that two blocks can exchange light when brought close together. This is also the first time it has been used for spatial decoration and illumination. The aim is to transform the traditionally "passive experience" of Christmas illuminations and light-up shows into an "active experience" where visitors themselves become the triggers for the display.
"Since the original shape of the toy is a rhombus, combining that shape as a motif with holograms resulted in a colorful and highly original design," says Yamashita.
Furthermore, we have prepared an interactive feature where the colors of light chosen by visitors interacting with "SHAKE SYNC" connect to a large tree. "We installed the trigger devices on the second-floor walkway where the atrium tree is clearly visible. We were excited from the planning stage, imagining that this would be a special experience that could only happen here. We worked through trial and error to bring this plan to reality, including system construction."
However, because this item uses an infrared signal widely used in automatic doors and remote controls to change colors, it reportedly caused unintended reactions at times.
Washo, who was also in charge of equipment maintenance during the event, spoke about the hardships and joys: "I periodically checked the equipment during the period to see if there were any problems and made adjustments as needed. While maintenance was tough, it's also the kind of fun you can only have on-site. It was rewarding to show customers how it lights up and explain it to them, and they were very happy, which made me happy too."
Yamashita said, "When challenging new things, troubles are bound to happen, but I feel that we are able to convey a sense of security because Washo takes the lead and makes solid adjustments." Furuya also said, "It's not just about finishing the decorations; they manage them thoroughly during the event period and respond immediately if anything happens, so we are truly at ease."

Also, the lighting ceremony, which had not been held for the past few years due to the COVID-19 pandemic, was revived this year. "We created a large SHAKE SYNC for the lighting ceremony. We designed it to embody the theme of the event, with the idea that the lights held by children and participants would connect, transfer to the large SHAKE SYNC, and then illuminate the entire tree," says Yamashita. "It was a ceremony where children were the stars, with many families attending, and it was more successful than ever before," recalls Furuya.