05 Store Operation & Product Development
Museum Shop Planning & Operation
ミュージアムの世界観を表現するコンセプトを立案し、店舗空間のデザイン・設計から商品企画、運営までを一貫してプロデュース。 思い出や感動を商品に託して持ち帰っていただくことで、その日の余韻を日常へとつなぎ、何年先でも心と記憶に残るミュージアム体験を創出します。
Strength Strengths & Areas of Expertise
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- Creating stores that express the museum's world view
- We carefully interpret the world view and exhibition story of the museum and incorporate them into the store's spatial design and planning. With in-house planning, design, engineering, and construction departments, we have built a system that can consistently shape the store's concept. We can realize high-quality design and construction efficiently and at a lower cost.
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- Product development that gives shape to the museum experience
- We carry out the planning, development, and procurement of various products, including original facility items and limited-edition goods for special exhibitions. We develop products that allow visitors to take home the emotions and discoveries born from their museum experience and exhibitions, making the facility's charm feel close to them in their daily lives.
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- Flexible and highly stable operational system
- Leveraging our experience in operating stores at over 40 tourist destinations and visitor facilities in total, we can adapt to various sales environments. We establish flexible operating systems tailored to the characteristics of each facility and visitor needs, ensuring highly stable and sustainable store operations.
Flow Project Flow
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Step01
- Consultation
- We examine operational policies based on the facility's concept, visitor needs, and our company's operational track record.
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Step02
- Proposal
- We propose business income and expenditure plans, as well as concepts, spatial designs, product compositions, and operational plans.
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Step03
- Store Design & Product Planning
- Along with store design, we proceed with the planning and development of original products and procured items.
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Step04
- Opening Preparation
- We proceed with preparations for opening, such as store construction, product display, procurement, and staff training.
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Step05
- Opening & Operation
- We open the store and conduct store operations tailored to the facility's characteristics.
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Step06
- Operational Improvement
- We work on operational improvements by conducting sales analysis, product replacement, and the planning and sales of limited-edition goods.
※We also accept requests for partial processes.