Isetan The Stage pop-up boutique for Chloé's iconic "Chloé C" bag.
A rollout focused on "C PERSONALIZATION," which allows you to freely combine the color of the C-shaped hardware with the bag. We prepared corners for special experiences, such as a vending machine where you can buy C hardware, interactive content where the bag color on the screen changes when you touch the panel, and a large C-shaped sofa.
CREDIT
- Client
- Richemont Japan Limited
- Project Member
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- Account
- Kenichi Onoue
- Solution
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- Engineering
- Production & Construction
- Project Year
- 2019