Chloé C bag Personalization Isetan The Stage

Chloé C bag Personalization Isetan The Stage

Isetan The Stage pop-up boutique for Chloé's iconic "Chloé C" bag.
A rollout focused on "C PERSONALIZATION," which allows you to freely combine the color of the C-shaped hardware with the bag. We prepared corners for special experiences, such as a vending machine where you can buy C hardware, interactive content where the bag color on the screen changes when you touch the panel, and a large C-shaped sofa.

CREDIT

Client
Richemont Japan Limited
Project Member
Account
Kenichi Onoue
Solution
  • Engineering
  • Production & Construction
Project Year
2019