A POP-UP STORE for ECCO's new QUANT-U customized shoe project in Japan. This is the world's first commercial promotion to feature QUANT-U. The service involves customers walking on a treadmill for about 30 seconds in sensor-equipped shoes, having their foot shape measured by a 3D scanner, and then having an original midsole tailored to their foot shape and walking style produced and provided on the spot using a 3D printer. A corner of the sales floor was converted into an event space, with the entire area unified in black, the image color of this POP-UP STORE. The 3D scanner stage and benches were also custom-made for this event.
CREDIT
- Client
- ECCO Japan Co., Ltd.
- Solution
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- Design
- Engineering
- Production & Construction
- Project Year
- 2019
