At JIMTOF 2022, held for the first time in four years, Kyocera developed a booth to enhance its brand image for machine tools and express the world of cutting solutions it aims to achieve.
Under the concept of "White & Bright with Blue," the booth features a design based on white to brighten the entire space, incorporating a curved structure with depth to represent the "trajectory" created by cutting tools during machining.
To convey the appeal of Kyocera tools to users, we collaborated on the design and production of a diverse exhibition space, including enlarged models of micro-machining tools, an EV concept car, Tool Terrace seminars, an exhibition of approximately 70 types of tools, and lead acquisition operations.
CREDIT
- Client
- Kyocera Corporation
- Project Member
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- Account
- Naoaki Honma
- Masahiro Fujiwara
- Hiroyuki Miyahara
- Design
- Gaku Obara
- Direction
- Yoichi Miura
- Solution
-
- Design
- Engineering
- Production & Construction
- Project Year
- 2022
