Under the theme of "Gifts that continue to convey feelings," we created a space that makes the time spent enjoying gift selection for yourself or someone special even more extraordinary.
With a design that uses red motifs to stand out against the white-based facility, the facade welcomes visitors with an arch of stacked bright red gift boxes. Inside the facility, envelopes inscribed with "Dear." were scattered to express the feelings put into gifts.
Furthermore, we delivered excitement to visitors with a shower of gift boxes and a photo spot featuring a letter wall that spans an entire wall. We incorporated various decorations and interactive elements, such as a roaming bingo rally and a gift-box-shaped photo frame that makes you want to share on social media the moment you find a product you want to give to someone, coloring the entire facility with a winter gift experience.
CREDIT
- Client
- Panasonic Corporation, Appliances Company
- Project Member
-
- Account
- Yuki Saotome
- Design
- Noriko Takahashi
- Taniko Fujii
- Production
- Yuta Kumazawa
- SNS Planning
- Yumi Sakamoto
- Solution
-
- Planning
- Design
- Engineering
- Production & Construction
- POP & Novelties
- Project Year
- 2025
