Matsuya's Regional Co-creation: 'Aomori Nebuta' Christmas 2021-2025

Matsuya's Regional Co-creation: 'Aomori Nebuta' Christmas 2021-2025

A Christmas promotion developed as part of the "regional co-creation" initiative promoted by Matsuya Ginza. Over a five-year period from 2021 to 2025, NOMURA MEDIAS was responsible for the design, planning, and construction of Christmas spatial displays using Aomori Nebuta.

 

Empathizing with Matsuya Ginza's goal of promoting the appeal of traditional culture inherited by the region, we utilized the power and warmth of Nebuta works to deploy them throughout the building, including show windows and the atrium space. We were responsible for creating a Christmas space that conveys the charm of regional culture.

CREDIT

Client
CBK Co., Ltd.
Project Member
Account
Emiko Shimada
Yuta Isono
Naoru Hara
Kazuki Hiroshima
Moe Nakajima
Design
Noriko Takahashi
Sayaka Takami
Taniko Fujii
Hiromi Inoue
Moe Nishihara
Production
Naoyuki Ozawa
 
Nebuta Production
Nebuta Master Asako Kitamura
Solution
  • Design
  • Engineering
  • Production & Construction
Project Year
2021-2025