Matsuya's Regional Co-creation Kumamoto Prefecture Kumamon x Matsuya Ginza

As part of the "Kumamoto Mon x Ginza Jack" project, which promotes the appeal of Kumamoto products, a spatial presentation was developed as a regional co-creation initiative by Matsuya Ginza. Nomura Medias was responsible for the design, planning, production, and construction of each location.

 

Utilizing the inherent beauty of the traditional craft "Kutami Uchiwa" from Yamaga City, Kumamoto Prefecture, we developed displays for show windows and interior decorations while minimizing modifications to the fans themselves. We created a spatial presentation that highlights the design and texture of the traditional craft, fostering encounters with local culture and products.