Bic Camera Ikebukuro West Exit IT tower Store

Under the policy of moving away from being a mass retailer as advocated by Bic Camera, we consistently produced a new store format from concept to implementation through the Nomura Co., Ltd. Group, shifting from a manufacturer-led, spec-proposal-based sales floor to one where experiences and discoveries are born from the customer's perspective.
Inheriting the traditional voluminous display style, we have reconfigured the space across categories from home appliances to general goods, centered around multiple lifestyles. By finding living scenes that pique your interest, touching the products, and trying them out thoroughly, we have created a store experience where you can discover items that match your own values.
From a place to buy to a place to discover. In Ikebukuro, a fiercely competitive area for electronics retailers, we have created a hub that offers new value beyond traditional boundaries.

 

*In this project, Nomura Medias was primarily responsible for the design, planning, production, and construction of store fixtures and signage.

 

*For project details NOMURA Co., Ltd.'s Project Portfolio Page Please check.