We were in charge of the year-round promotion of the Tsutenkaku area by Nankai Electric Railway Co., Ltd. (currently NANKAI Co., Ltd.).
To further boost Tsutenkaku, which joined the Nankai Group in 2024, we launched a promotion starting in April 2025 aimed at attracting tourists visiting the Osaka-Kansai Expo to Tsutenkaku. Using the catchphrases "Let's ride! Nankai, Let's go! Tsutenkaku" and "Tsutenkaku is Nankai too," we rolled out a wide range of advertisements, including vehicle wraps for route buses and shuttle buses to the Expo venue, posters, digital signage, and hanging posters.
Additionally, for the promotion of the new station nickname "#MaidoTsutenkaku" introduced at Shin-Imamiya Station on December 4, 2025, we utilized the station as a gateway to Tsutenkaku by deploying decorations and video advertisements featuring the "Billiken Daruma" motif. We created a sense of excitement for the journey from the station to Tsutenkaku while providing visual guidance to ensure visitors can reach the tower without getting lost.
CREDIT
- Client
- Nankai Electric Railway Co., Ltd. (currently NANKAI Co., Ltd.)
- Project Member
-
- Account
- Yume Nakakita
- Miu Yamamoto
- Design
- Kotaro Kato
- Solution
-
- Planning
- Design
- Engineering
- POP & Novelties
- Content Production
- Project Year
- 2025
