To coincide with the launch of all 60 new eyeshadow colors from the makeup brand "ADDICTION," pop-up events were held at two Maison KOSÉ locations: Ginza and Harakado. Nomura Medias was responsible for the event planning, design, and construction, creating a space where visitors could freely encounter colors within a white-themed "backstage" world.
At the entrance of each store, a "STUDIO PASS" featuring the color names of the eyeshadows is available, allowing customers to choose a pass with a name that piques their interest and head to the experience booth. In a space inspired by backstage at a show, visitors can try out the eyeshadow in their chosen color or have a professional help them find the perfect shade, enjoying the discovery of a "new self."
CREDIT
- Client
- KOSÉ Corporation
- Project Member
-
- Account
- Minoru Tsugaya
- Satoko Sone
- Design
- Jun Nagai
- Taniko Fujii
- Solution
-
- Planning
- Design
- Engineering
- Production & Construction
- Project Year
- 2025
