We held a closed 1-day event for the press as a rebranding new product launch for the e-commerce cosmetics brand "Soka-Mokka". This project involved everything from planning to presentation and operation over a period of about 4 months, from August to December, starting with discussions on the new brand image and event communication concept. To create a sense of rebirth for the complete renewal of the packaging, logo, and products, we utilized a two-story venue. After the presentation on the second floor, guests descended to the first floor to find a misty space filled with the scent of yuzu, which is used in the products. Additionally, we created a space with raw wood suitable for cosmetics made from Japanese nature, and included features such as a large botanical encyclopedia.
CREDIT
- Client
- KINARI Inc.
- Solution
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- Planning
- Design
- Production & Construction
- Event Management
- Project Year
- 2018
