SHISEIDO THE STORE

Bringing new beauty and radiance to Japanese craftsmanship.
JAPAN VALUE Project × ESPACE CLÉ DE PEAU BEAUTÉ: Display in the corridor leading to the esthetic salon on the 3rd floor of the "Clé de Peau Beauté" brand store.
We received empathy for the "JAPAN VALUE Project*" that the Nomura Co., Ltd. Group is working on,
With the theme of "radiance," a keyword for the "Clé de Peau Beauté" brand, we combined the traditional craft of "Ginsai-haku" (silver leaf) with Japanese "optical lens" technology to express the "radiance of the water surface in summer."
* "JAPAN VALUE Project": Providing opportunities for traditional techniques across the country
While traditional manufacturing is attracting attention due to national policies such as regional revitalization and Cool Japan, it is not uncommon for it to not circulate as intended due to a lack of demand and successors.
We believed that what we could do was to leverage the mindset and know-how we have cultivated in manufacturing for over 120 years to practice space creation together with regional traditional manufacturing.
As a foothold for our activities, we have launched a web catalog to accumulate information on traditional techniques and materials from across the country, as well as the track record of JAPAN VALUE spaces that our group has cultivated. By sharing this information and utilizing it as a sales tool, we aim to create a virtuous cycle toward proposing spaces with even higher added value.