Mammut Hiking-DUCAN window

Following a request to develop a window display (WD) that communicates the product's appeal more effectively than the original design plan from headquarters, Nomura Duo proposed an original design plan from scratch and executed the Shinjuku store WD (which was subsequently adopted and rolled out in stores across Asia, including China, following the Japanese design). To express that the trekking shoe "DUCAN" provides comfort as if walking on flat ground even on rough paths, and offers the traction needed for difficult trails thanks to its special steel sole <FLEXTRON>, the window was composed of flat surfaces contrasted against rough rock faces.