Rather than using a design plan from the home country (Switzerland), we proposed a unique concept and design plan from scratch at Nomura Duo (currently Nomura Medias) and developed the Shinjuku store window display. The MD for this season, the "DELTA X" outerwear, is a collection that combines numerous cutting-edge technologies with an urban design that stands out in "urban" fields. While being an outdoor brand, we emphasized the brand image by highlighting the contradictory image of being "urban" in the window display. We created a world view that feels like it was 3D scanned by utilizing LEDs, graphical expressions, and a sense of depth that makes use of the glass surface. We expressed "URBANEERING" by leaving an impression of the product's functionality.
CREDIT
- Client
- Mammut Sports Group Japan K.K.
- Project Member
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- Account
- Sayuri Ito
- Solution
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- Design
- Engineering
- Production & Construction
- Project Year
- 2019
