SHISEIDO THE STORE

SHISEIDO THE STORE/ESPACE CLÉ DE PEAU BEAUTÉ "New beauty and radiance for Japanese techniques." Haku-ito - Light and Possibility
With the theme of "Radiance," the brand keyword of Clé de Peau Beauté, we proposed a value creation project for Shiseido, a global cosmetics brand originating from Japan, that plays a role in cultural inheritance as a "place for dissemination aimed at respecting, passing down, and reviving traditional Japanese beauty and techniques." We expressed the "molecular structure that creates the radiance of skin texture" using "haku-ito" (foil thread), a traditional craft. Developed with a concept that imbues the foil thread, created through the latest technology evolved over time, with a message of "research and pursuit of technology." "Gold and silver threads, connected one by one, overlap countlessly to form surfaces and shapes, luxuriously, flexibly, and elegantly filling the space with light to create a new radiance."

 

Kukan Design Award 2019, Show Window & Visual Design Space Category, Bronze Award