This is a nationwide rollout project for the renewal of in-store promotional tools for the "TouchFocus TM" glasses by chemical manufacturer Mitsui Chemicals, Inc.
"TouchFocus TM" is next-generation eyewear that allows for instant switching between near and far vision.
https://www.touchfocus.com/
The challenge was how to express, allow users to experience, and present glasses born from the new concept of "wearing sophisticated technology"—which transcends the common sense of eyewear and changes the common sense of fashion—using DUO's design and production capabilities.
CREDIT
- Client
- Mitsui Chemicals, Inc.
- Project Member
-
- Account
- Takashi Sakamoto
- Hirotaka Takahashi
- Solution
-
- Planning
- Design
- Production & Construction
- Project Year
- 2019
